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Style Guide

1. Tone and Voice
Tone: The tone is informative and respectful, with a sense of reverence for the subject matter. It maintains a blend of historical depth and modern relevance, which is both educational and engaging.
Voice: The voice is authoritative and knowledgeable, yet accessible. It speaks with a subtle elegance, appropriate for discussing cultural traditions and rituals. The language is refined, with a focus on creating a sensory experience for the reader.
2. Structure and Organization
Headings: The article is organized with clear, descriptive headings and subheadings that guide the reader through the content logically. Headings are concise and directly related to the content that follows.
Paragraphs: Paragraphs are well-structured, with a balance between detail and readability. Each paragraph explores a single idea, contributing to the overall narrative without overwhelming the reader.
Sections: Content is divided into sections that follow a chronological or thematic progression, allowing readers to understand the development of the subject matter over time.
3. Language and Style
Diction: The language is formal yet approachable, using precise terms related to the subject matter (e.g., "Koh-do" (香道), "Senko" (線香)). The use of specific cultural and historical terms in both kanji (漢字) and romaji adds authenticity.
Pacing: The pacing is measured, allowing the reader to absorb the information fully. Complex ideas are introduced thoughtfully, often followed by explanations or examples that enhance understanding.
Imagery: Descriptive language and imagery are employed to evoke sensory experiences (e.g., "fragrant woods," "evocative Green Tea incense cones"). This helps immerse the reader in the topic.
4. Content Elements
Cultural References: The content includes rich references to historical and cultural contexts, emphasizing the significance of traditions and rituals in Japanese culture. Historical details are woven into the narrative to provide depth and background.
Product and Brand Mentions: When products or brands are mentioned, they are described in a way that conveys their quality and cultural significance. The focus is on authenticity and craftsmanship.
Instructions and Tips: Practical advice (e.g., choosing an incense burner) is provided in a clear, step-by-step manner. The instructions are detailed and presented in a way that enhances the reader’s understanding of the ritual or practice.
5. Purpose and Audience
Purpose: The primary purpose is to educate and inform readers about the cultural and historical significance of Japanese incense, as well as to provide practical guidance on its use.
Audience: The content is tailored to an audience that values cultural traditions, spirituality, and mindfulness. It assumes a certain level of interest and appreciation for Japanese culture and history.
6. Stylistic Consistency
Terminology: Consistent use of key terms (e.g., "Koh-do" (香道), "Ten Virtues" (十徳)) throughout the article helps reinforce important concepts. When referring to formal Japanese vocabulary, use kanji (漢字) in parentheses alongside the romaji to enhance authenticity.
Quotations and Virtues: When listing virtues or significant cultural elements, they are presented in a concise and reverent manner, reflecting their importance in the culture.
Transitions: Smooth transitions between sections ensure a cohesive flow, making the article easy to follow from start to finish.
7. Visual and Formatting Guidelines
Typography: Use of italics for key (not for ancillary ones) foreign terms (e.g., "Koh-do" (香道), "Senko" (線香)) to distinguish them from the rest of the text.
Lists: Bullet points or numbered lists are used for clarity when presenting multiple items or steps, particularly in sections that involve instructions or virtues.
8. Call to Action
Conclusion: End each article with a clear call to action: "click here to shop ochaandco.com's tea inventory," ensuring that it is seamlessly integrated into the conclusion of the article.